Unrelated: Advertising+Technology.

Part 1: The Reptilian Brain – Why Advertising Works

Made me think this:

With all of the coming-together of our media (TV, computers, related information, comments at the bottom of news articles..) and also our better understanding of how our brains work, it seems reasonable to imagine that some day your TV could have a “Left-brain/Right-brain meter” on it for the commercials.

Or maybe this would come in the form of something akin to a Firefox addon. So you’d be watching some programming, there’d be an ad, or even a banner ad on the side of the page, and next to or over it would pop-up a note telling you how intensely some piece of advertisement was trying to get you to forget reason and embrace their product.

That’d be pretty rad.


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